Abrams, Harold
Ain, Gregory
Alexander, Robert E.
Anderson, Guy
Antelline, Jon P.
Applebaum, Norm
Batter-Kay Associates
Beadle, Alfred
Beckett, Welton
Benedict, Hiram Hudson
Bird, Fujimoto & Fish
Bonini, Vincent
Brownell, J. Herbert
Buff, Straub and Hensman
Campbell, Donald
Cody, William F.
Crane, Loch
Dammann, Bruce
Davis, Ronald K.
Decker, Arthur
Deems-Lewis
Delawie, Homer
Des Lauriers, Robert
Drake, Gordon
Eckel, George
Eggers, Henry
Ellwood, Craig
Ferris, Robert
Fickett, Edward
Forester, Russell
Fowble, Robert
French, Stanley J.
Frey, Albert
Gill, Irving
Goldberg, Bertrand
Goldman, Donald
Gordon, Kenneth & Robert
Grossman, Greta
Hagadone, Walter
Harris, Harwell Hamilton
Henderson, John
Hester, Henry
Hope, Frank
Hufbauer, Clyde
Hubbell, James
Jackson-Scott
Jones, A. Quincy
Jones, Robert E.
Kahn, Louis
Kellogg, Dick
Kellogg, Kendrick Bangs
Kesling, William
Killingsworth, Brady & Smith
Kowalski, Joseph
Krisel, William
Ladd, Thornton
Lareau, Richard
Lautner, John
Leitch, Richard
Liebhardt, Frederick
Livingstone, Fred
Loring, Arthur
Lotery, Rex
Lumpkins, William
Lykos, George
Macy, Al
Malone, Ed
Marr, Clinton
Matthews, Roger
May, Cliff
McKim, Paul
Mitchell, Delmar
Mock, John
Mortenson, John
Mosher & Drew
Naegle, Dale
Neptune & Thomas
Neutra, Richard
Nomland & Nomland
Norris, Fred
Paderewski, CJ
Patrick, William
Paul & Allard
Paulson, Ted
Periera & Luckman
Platt, Robert
Ray, Eugene
Reed, John
Richards, Sim Bruce
Risley and Gould
Rosser, William
Ruocco, Lloyd
Salerno, Daniel
Schindler, Rudolph
Schoell & Geritz
Sigurdson, John
Simpson and Gerber
Skidmore, Owings and Merrill
Slatton, William
Soriano, Raphael
Spencer & Lee
Stimmel, William
Stone, Edward Durrell
Therkelsen, Lloyde
Tucker, Sadler & Bennett
Turner, Herb
Veitzer, Leonard
Vickery, Dean
Weir Brothers
Weston, Eugene III
Wheeler, Richard
Wright, Frank Lloyd
Wright, John Lloyd
Wright, Lloyd
Wulff and Fifield

Greta Magnusson Grossman
(1906-1999)


Greta Magnusson Grossman in her studio (ca. 1959)

In an era where too few women garnered public acclaim for their design and architectural talents, Greta Grossman enjoyed the spotlight in a number of articles in publications that ranged from daily newspapers to sophisticated magazines and journals focused on her homes, furniture designs and her savvy. She rose to a level of prominence in her native Sweden, then did it again in Los Angeles, and dropped out of site in the late 1960s in moving to Leucadia.

Born in Helsingborg, Sweden in 1906, Grossman would remain in her hometown until the late 1920s upon finishing a woodworking apprenticeship. Awarded a scholarship, she attended Högre Konstindustriella Skolan where she reportedly focused on furniture, textiles and ceramics.  In 1933 Grossman and classmate Erik Ullrich opened Studio, a store and workshop, in Stockholm. From Studio, Grossman took on numerous commissions designing furniture and interiors. In 1934 the Swedish Society of Industrial Design awarded her a scholarship to travel throughout Europe and she filed reports of her observations on interior design and architecture for the "Women and Home" section of the Swedish paper Nya Dagligt Allehanda.

In 1933 she married jazz bandleader Billy Grossman with whom she immigrated to the United States in 1940. Immediately upon her arrival, Greta and business manager Billy opened a retail and design shop in Beverly Hills where she sold her designs as well as imports from her native Sweden. They settled in Los Angeles where Greta began designing furniture and fixtures for Glenn of California, Sherman Bertram, Martin Brattrud, Cal-Mode and Modern Line Inc. When Barker Brothers' Modern Shop launched in 1947, Grossman began designing exclusive pieces and taking interior design commissions. Among her work for Barker Brothers, and later produced by Ralph O. Smith, were a line of lamps that were ultimately included in the "Good Design" exhibition at the Museum of Modern Art in New York City.


Hurley Residence

Between the years 1949 and 1959 Grossman designed at least fourteen homes in Los Angeles, one in San Francisco and one back in her native Sweden. Her architectural work, as well as her design work, was featured extensively in John Entenza's influential magazine Arts & Architecture as well as in numerous international exhibitions. In the 1950s Grossman taught industrial design courses at the University of California, Los Angeles and at the Art Center School in Los Angeles. She retired from design and architecture in the late 1960s.

In 1966 she moved to Leucadia and dropped off the map – disinterested in sharing her past successes with her new network of friends – including fellow members of the San Dieguito Arts Guild where she was a member between 1967-1997. Billy Grossman passed away in 1979. Greta died in the same month, August, as her long-time partner, 20 years later.

Following Grossman's death, her home and estate was sold by Teresa Laggner, 'conservator of the estate of Greta M. Grossman.' Probate trustee, and Lakeside resident, Laggner, was sentenced to 18 months in prison for draining hundreds of thousands of dollars from client trust accounts in 2011.

Partial List of Projects

Atkinson Laboratory - Photography Chemicals Renovation (ca. 1959)
7070 Santa Monica Blvd, Hollywood


Backus Residence

Backus, Mr. & Mrs. W. Clinton Residence & Garage (1949-50)
677 Nimes Road, Bel Air
*published in Arts & Architecture in June, 1951.


Barham Apartments (ca. 1950)

Barham Apartments (1950-51)
3254 Barham Boulevard, Los Angeles

Grossman, Greta Residence #1 (1948)
1659 Waynecrest Drive, Beverly Hills
*published in Arts & Architecture in June, 1949.


Grossman Residence #2 (ca. 1956)

Grossman, Greta Residence #2 (ca. 1956)
9376 Claircrest Drive, Beverly Hills
Demolished

Grossman, Greta Residence #3 (ca. 1965)
N. Highland Drive, Los Angeles


Grossman Residence #4 (ca. 2013)

Grossman, Greta Residence  #4 (ca. 1966)
1369 Hygeia, Leucadia

Hart, Mr. & Mrs. John W. Residence (1953)
Lorenzo Drive, Los Angeles

Hunsaker, John R. Residence (1951)
Kirkwood Drive, Los Angeles


Hurley Residence

Hurley, Mr. & Mrs. Joseph G. Residence (1958)
3320 Wonder View Plaza, Hollywood

Jensen Residence (ca. 1961)
Hollywood Knolls

Kiernan, Mr. & Mrs. William R. Residence (1954)
12214 Iredell Street, Studio City

Levitt, Ruby R. Residdence (1954)
3510 North Knoll Drive, Hollywood

Nelson, Mrs. Francis Residence (1954)
3056 Lake Hollywood Drive, Hollywood

Sundin, Mr. & Mrs. O.G. Residence (ca. 1958)
K.V. Granen, Hudiksvall, Sweden

Read the books:
Greta Magnusson Grossman: Designer and
Greta Magnusson Grossman - A Car and Some Shorts.


Backus Residence interior (ca. 1949)


Hurley Residence interior (ca. 1958)


Grossman Residence #2 exterior


Grossman Residence #2 interior


Grossman Residence #2 interior


Grossman Residence #2 interior


Grossman Residence #2 interior